If you want to know how to sell paintings, then the subject of how to price paintings becomes important.
This subject of how to price a painting has been discussed or considered by every artist who has placed a price on their artwork.
As I spent about 30 years in a sales or marketing role, before opting to become a full time watercolor artist, I felt I could add some useful advice for budding artists.
When trying to price your painting you first have to realize that it is a product, and just like any product it is subject o market forces e.g. a house is a product and its prices go up and down depending on demand. The same applies to a work of art.
Marketers refer to the 4Ps: Product, Place, Promotion and Price, when looking at their product and at what price to sell it.
These same 4Ps also apply to selling artwork. So how do they apply?
So let us look at how Product, Place, Promotion, and Price can be used to sell paintings!
Continue to: Artist’s Products: Watercolor Paintings
